Improving Customer Retention

By Chintan Bharwada, originally published on MarketingProfs.com Customer retention is essential to most businesses.  And ultimately, it is driven by value. Even the best segmentation, targeting, positioning, creative messaging, or promotion with flawless execution will fall flat in the absence of value. Therefore, in developing a plan to maintain and…

The Beauty of Being Wrong

A guest article on the “Orange” blog by Doug Guthrie, Academic Director, Berlin School of Creative Leadership, Professor of Management, NYU-Stern School of Business and David Slocum, Director of EMBA, Berlin School of Creative Leadership, Professor, Steinbeis Management Institute We’re all familiar with fear—fear of failure; fear of the unknown;…
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