Blog – Classic (1 column) – Page 23

Lifetime Value of Customer Appreciation

By Bob Martel, president, JMB Marketing Group If you have been even an occasional reader of this column, you know that I believe that when the perceived value is clear, the market for your products and services will appear, money in hand. It’s all about communicating and building upon the…

16 years ago

Business Strategy, Marketing, Traditional Marketing

Marketing Metrics: What to Measure in Marketing Part II – Website Metrics

Part II: Website Metrics This is the second in a 2-part series about what metrics to measure in marketing, Lets turn to website visitor metrics. These are the 5 most important metrics I like to look at when specifically investigating website visitors (the very top part of the sales and…

16 years ago

Business Strategy, E-marketing, Emerging Technology, Marketing

How To Add Emails to Your Database

by Robert B. Gelman I am frequently asked these days about how clients can move more readily from maintaining a solely physical (postal address) mailing list, to one that includes email addresses and enables a more contemporary approach to media. The answer is essentially twofold: Communicate With Your Existing Customers…

16 years ago

Business Strategy, Business Sustainability, Cost Cutting, E-commerce, E-marketing, Emerging Technology, Marketing, Traditional Marketing

Marketing Metrics: What to Measure in Marketing – Part I

Part I: The High Level Executive Metrics As you move from “old marketing” or “outbound marketing” (tradeshows, print advertising, direct mail, telemarketing) and embrace “new marketing” or “inbound marketing” (using the Internet to make it easier for customers to find you using your website, SEO, PPC, Blogs, etc.) it’s critical to know…

16 years ago

Business Strategy, E-marketing, Emerging Technology, Marketing

When it Comes to Budget—How Much is Too Much?

By Thad Kahlow, CEO, BusinessOnLine In pay per click advertising (PPC), people are constantly saying, “The more you can spend the better.” What most people don’t talk about is the point at which additional investments stop generating an equivalent incremental gain. It is the law of diminishing returns, and if…

16 years ago

Business Strategy, Cost Cutting, E-marketing, Emerging Technology, Marketing

Using Twitter as a Business Tool

By Ray “Catfish” Comstock, Senior Search Strategist, BusinessOnLine Twitter is one of the most popular social media sites in the world. Described as a “micro-blogging” platform, Twitter allows users to answer the question, “What are you doing right now?” and broadcast the answer to their Twitter followers (friends) in a…

16 years ago

Business Strategy, E-marketing, Emerging Technology, Guerilla Marketing

Lifetime Value of Customer Appreciation

Marketing Metrics: What to Measure in Marketing Part II – Website Metrics

How To Add Emails to Your Database

Marketing Metrics: What to Measure in Marketing – Part I

When it Comes to Budget—How Much is Too Much?

Using Twitter as a Business Tool

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