Touch of (Postal) Class

By Steve Monteith, manager of Transactions & Correspondence, USPS With the economy ticking back, marketers are looking for new, creative ways to reach consumers while increasing returns—and, they’re demanding more for their dollars. In response, the U.S. Postal Service® is developing a variety of programs that would bolster our First-Class…

12 Tips for Successful Tweeting

By Tom Funk, VP of marketing, Timberline Interactive Engaging in back-and-forth dialogue and spreading the word about what others are saying, are critically important parts of the Twitter ethos. But, research in the 2010 Global Social Media Check-up study by consulting firm Burson-Marsteller, indicates that too many companies are doing…
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