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Responsible Consumption: The New Frontier in Green Marketing

The following article is adapted from The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, February 2011). Is Tom’s of Maine toothpaste really green if consumers leave the water running while they brush their teeth? Is an ENERGY STAR-rated light bulb really green if it…

15 years ago

Business Strategy, Business Survival, Business Sustainability, Marketing

Targeting Specific Social Media for Desired Results

Ref: Jolie O’Dell at Mashable.com As marketing campaigns become more sophisticated in their approach to social media, it’s logical and appropriate that the unique characteristics of specific media be targeted for the results they are best at creating. In a recent article by Jolie O’Dell, we learn about a nice…

15 years ago

Business Strategy, E-commerce, E-marketing, Emerging Technology, Marketing, Web Development

Are Your Web Site & Marketing Working Hard Enough? A Totally Free Offer.

Heaven knows you do everything possible to make sure that every penny you spend for your business is working as hard as you do to be successful. But how do you know whether you’ve gotten the most bang for your bucks, or whether what you are doing is the best…

15 years ago

Business Strategy, Business Survival, Business Sustainability, E-marketing, Guerilla Marketing, Marketing, Traditional Marketing, Web Development

Japan Earthquake & Tsunami: 7 Simple Ways to Help

Ref: Ben Parr at Mashable.com While the devastating Japan earthquake and tsunami have passed, the recovery and mourning have just begun. The disaster could become the most expensive earthquake in history. The crisis could get even worse, depending on what happens next at the Fukushima nuclear power plant. Now, more…

15 years ago

Uncategorised

Google Sharpens It’s Algorithms

from an article by David Goldman at CNN Money NEW YORK (CNNMoney) — Google made one of the biggest changes ever to its search results this week, which immediately had a noticeable effect on many Web properties that rely on the world’s biggest search engine to drive traffic to their…

15 years ago

Business Strategy, E-marketing, Emerging Technology, Web Development

How Not to Make a Social Media Mockery of Yourself

by Joshua Barnes, Social Matica I think we all would like to have some level of publicity about ourselves in a manner that is reflective of our best traits. By nature we’re all prideful and self-centered beings and it’s really only through training that we would learn to do otherwise.…

15 years ago

Business Strategy, E-marketing, Emerging Technology, Guerilla Marketing, Marketing

Responsible Consumption: The New Frontier in Green Marketing

Are Your Web Site & Marketing Working Hard Enough? A Totally Free Offer.

Japan Earthquake & Tsunami: 7 Simple Ways to Help

Google Sharpens It’s Algorithms

How Not to Make a Social Media Mockery of Yourself

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