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Free Webinar Promises The “Holy Grail” of ROI!

Here’s a free webinar announcement from the American Marketing Association that holds great promise for winning the $500 prize I’m offering regarding ROI metrics and Social Media. Let’s face it, this information is elusive because it takes great discipline and research skill to merely acquire the data needed, let alone…

17 years ago

Business Strategy, Business Survival, Emerging Technology, Guerilla Marketing, Marketing

Good Web Design Goes A Long Way

By Lisa Wehr, founder/CEO, Oneupweb Your Web site is the window into your business’s soul. It’s your brand’s identity, so if the design isn’t measuring up, it’s going to drive people away rather than invite them inside. Regardless of whether you employ the most talented staff in today’s working world,…

17 years ago

Business Strategy, Marketing, Web Development

Email Marketing Benchmarks for Small Business

from mailchimp.com Average open, click, bounce and abuse complaint rates by industry Our customers often ask us, “What kind of email open rates should companies like mine be expecting?” and “How many bounces are too many?” or, “What’s an acceptable abuse complaint rate?” So we scanned over 273 million emails…

17 years ago

Emerging Technology, Guerilla Marketing, Marketing

Social Media ROI Remains An Elusive Target

Trying to uncover useful information about ROI on Social Media use by business has been a lot like hunting for Osama Bin Laden. There are lots of people looking, they know generally where to look, but no-one has succeeded yet in winning the prize. The prize I’m talking about is…

17 years ago

Business Strategy, Emerging Technology, Guerilla Marketing, Marketing, Web Development

Dialing the Phone Still Works to Generate Sales

By Dan Harding, regional director of sales, ConnectAndSell Mr. Owl? How many conversations does it take to turn a qualified prospect into a customer? I get this question from customers from time to time. Well, without calling me Mr. Owl. There are many interesting factoids on this topic. In fact,…

17 years ago

Business Strategy, Business Survival, Guerilla Marketing, Marketing

5 Ways to Create Cross-Media Synergies With Social Media

A compilation of notes from Marketing Profs webinar by Jay Baer, with input from copywriter, Aliza Bornstein and Bob Gelman In our ongoing quest for meaningful, actionable information to help small businesses navigate the murky waters of online marketing, we attend webinars, subscribe to news and research services, and work…

17 years ago

Business Strategy, Emerging Technology, Guerilla Marketing, Marketing, Web Development

Free Webinar Promises The “Holy Grail” of ROI!

Good Web Design Goes A Long Way

Email Marketing Benchmarks for Small Business

Social Media ROI Remains An Elusive Target

Dialing the Phone Still Works to Generate Sales

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