Free Webinar Promises The “Holy Grail” of ROI!

Here’s a free webinar announcement from the American Marketing Association that holds great promise for winning the $500 prize I’m offering regarding ROI metrics and Social Media. Let’s face it, this information is elusive because it takes great discipline and research skill to merely acquire the data needed, let alone to fix a value on the outcome. In the world of the Fortune 500, this is standard operating procedure, but I want to see this become normal in small businesses, where there is less room for decision errors. Let’s know what a customer is worth in terms of the life of the relationship, let’s know what we are really spending to acquire and keep that customer. It’s a fundamental practice.

I want to encourage any readers who are interested in this topic to join the free webinar. Especially if you are a small business in my community. I am so committed to this proposition that I am willing to let my FREE offer stand, even though I may be giving the answers away myself! Just be in the webinar and send me a report which details an example of ROI measurement, based on use of Social Media. Offer void where prohibited by law, open only to those of 18 years of age. etc. etc.

Here is the scoop on the event:

Social Media Success Metrics

Meeting Description: Understanding the different levers and performance indicators to baseline, measure and evaluate your social media programs is critical to success. With all types of measurement activities, James Clark from Room 214 will present the key considerations, platforms and timelines his organization uses for measurement. Join us as James dives into clearly defining measurement, including: Reach Sentiment Value of a Conversation Ratings & Reviews Opinions AND, the ever elusive ROI This webcast is the last in an exciting four-part series, entitled Paving the Way in New Media, that features speakers who are implementing exciting strategies involving the new media tools of the 21st century. Speakers: James Clark, Co-Founder, room214 Alli Libb, Moderator, American Marketing Association Check out ReadyTalk’s Web Seminar Series here.

Date & Time Date: Thu, Dec 10, 2009 Time: 10:00 AM PST Duration: 1 hour Host(s): Alli Libb Presenter Information James Clark, Co-Founder, Room214 James Clark is a social and conversational media expert, blogger, podcaster, speaker, author, and corporate trainer. He is the co-founder of Room214, Inc., a search marketing and social media agency focusing on delivering high search visibility campaigns through its Search Visibility Programs. James was a previous public relations agency owner, with deep experience in messaging, branding, and product launches. James took his years of experience in public relations and shifted his focus to social media applications (blogs, podcasts, RSS, MySpace) to help clients drive sales, awareness and brand recognition through Room214’s Capture the Conversation methodology for online communications, high search visibility and word of mouth marketing campaigns