Blog – Classic (1 column) – Page 28

PPC Fundamentals Most Marketers Get Wrong

By Jim Tierney, senior editor, multichannel merchant Pay-per-click (PPC) advertising is a popular marketing tactic for many merchants. But according to George Michie, cofounder/CEO of online marketing consultancy The Rimm-Kaufman Group, there are four fundamentals of PPC that most marketers tend to get wrong. In a session at the New…

16 years ago

Business Strategy, E-marketing

List Segmentation Effects on Email Marketing Stats

compiled by Mail Chimp Does list segmentation really help email marketing stats? It’s common knowledge that segmenting your email marketing lists can help you get better open and click rates. The idea is that by narrowing your focus and sending messages to targeted groups within your lists, your recipients will…

16 years ago

Business Strategy, E-commerce, E-marketing, Emerging Technology

9 Common Usability Mistakes In Web Design

By Dmitry Fadeyev By now, all good designers and developers realize the importance of usability for their work. Usable websites offer great user experiences, and great user experiences lead to happy customers. Delight and satisfy your visitors, rather than frustrate and annoy them, with smart design decisions. Here are 9…

16 years ago

Business Strategy, E-commerce, Emerging Technology, Web Development

How to Improve Customer Data Quality

Saumya Chaki, Information Management Newsletters, January 19, 2010 In any customer-centric business, be it hospitality, banking, retail or insurance, there are numerous touchpoints where the consumer interacts with the business. Many interactions take place between the consumer and the business through various direct and indirect channels: direct marketing campaigns (email,…

16 years ago

Business Strategy, E-commerce, Emerging Technology, Marketing, Traditional Marketing

Make the most of your Google AdWords reports

from ROI Revolution Blog One “mistake” that we consistently see when conducting one of our AdWords account audit and strategy sessions or when beginning work with a new client is that the AdWords report center is not used effectively, or maybe even not at all. In order to know what…

16 years ago

Business Strategy, E-commerce, E-marketing, Emerging Technology, Marketing, Web Development

Recession Marketing Part 2: 9 Survival and Growth Strategies

Strategy #4: Take advantage of dropping marketing costs Media spending is plummeting and we haven’t hit the bottom yet. As a result, online and offline media costs are dropping—and, in some cases, this trend is likely to be long-term or permanent. Here’s where we’ve successfully helped marketers with cost-cutting negotiations:…

16 years ago

Business Strategy, Business Survival, Cost Cutting, E-commerce, E-marketing, Emerging Technology, Guerilla Marketing, Marketing, Traditional Marketing

PPC Fundamentals Most Marketers Get Wrong

List Segmentation Effects on Email Marketing Stats

How to Improve Customer Data Quality

Make the most of your Google AdWords reports

Recession Marketing Part 2: 9 Survival and Growth Strategies

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