Ref: Jolie O’Dell at Mashable.com
As marketing campaigns become more sophisticated in their approach to social media, it’s logical and appropriate that the unique characteristics of specific media be targeted for the results they are best at creating. In a recent article by Jolie O’Dell, we learn about a nice at-a-glance tool created by CMO.com and SEO firm, 97th Floor that give you a quick way of knowing what to expect from the medium you are targeting.
“For example, if you need massive pageviews for your site or a client’s site, Facebook and Twitter are just so-so for referring their users to your content. If you want to see really big clickthroughs, you should optimize for StumbleUpon and Digg. And if your goal is search engine optimization, don’t think that Facebook’s “no-follow” links are doing you any favors; instead, focus on Flickr and YouTube to see your desired results on Page One.
When you think about best-in-class social media campaigns and true leaders in social media marketing, you realize that most of the time, creative and successful marketing teams pick a specific platform for a specific reason; this chart gives you the tip of the iceburg when it comes to making the right choice for your own company’s or clients’ campaigns.
Check out the chart below, and in the comments, let us know about your experiences with marketing, CRM, PR and SEO across these various platforms.”
Click image to view full-size PDF version.
