A new set of Social reports help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your Goals and Ecommerce activities. The four new reports aggregate key data points to help you see the complete picture of how social marketing and media affect your business. You’ll find the Social Value Overview, Social Sources, Social Plugins, and Conversion Reports in the Traffic Sources section of your Google Analytics account. Learn More.
Export and share reports
Exporting and sharing reports is now possible in the new version of Google Analytics. From the Export tab, download or email any report directly from your account. You even have the option to automate sharing. Set up your account to email reports daily, weekly, monthly, or quarterly. Learn More.
They also added a share button to Custom Dashboards, Reports, and Advanced Segments. The share button creates a link to the custom template you created, and not your actual account data. When someone clicks this link, they’ll land in their own Analytics account and see the custom schema you created populated with their own data. Learn more.
Track paths from one event to the next
Welcome the Events Flow Report. If you’re already tracking content like videos, downloads, and embedded gadgets as Events, use this report to see the order in which visitors trigger Events and the popular paths taken from one Event to the next. They’ve also added the Date Comparison feature to all Flow reports, so you can see at a glance how visitor engagement changes over time. Try it out in any of these reports: Visitor Flow, Goal Flow, and the new Events Flow. Learn more.
Make your marketing accountable with digital marketing attribution
The Attribution Modeling tool lets you assign credit across your whole digital marketing campaign — so you can set values for all of the elements that led to online sales and other business goals. By building and comparing customized attribution models, you can determine the impact of different channels, referral sources, campaigns, and keywords. Learn more about using attribution to improve your marketing in the Attribution Playbook, or check out industry trends in this Attribution Whitepaper.
