Is Your Web Site on the Right Platform? A Look at Wix

folder_openBusiness Strategy, Web Design, Web Development

Wix.com was founded in 2006 as an Adobe Flash-based website builder. After the success of the Apple iPhone in 2008 several website designers and website services moved away from the use of Flash for websites because the iPhone did not support the platform. Wix introduced an HTML5-based platform in 2012 and stopped the support and development for its Flash website builder.

Type – Drag & Drop

Wix.com promotes itself as a free website builder for one-page websites. This type of platform is called living with the parents because the room might be free, but don’t be shocked if your parents charge you for additional expenses. If you expect your website to grow your business, then expect to hire someone to move your website or start from scratch if you outgrow Wix’s options.

Features of Wix

When you arrive on the Wix homepage, it immediately asks you what type of website you want to build. They offer templates for businesses, designers, restaurants, hotels, and more.

Drag and Drop Editor
Technical knowledge is not required on the Wix platform. Drag and drop your elements onto the website without pre-set parameters. This can be good, if you have a sense of design otherwise it could go badly.

Themes
Wix offers over 500 templates for different types of businesses that can create nearly any type of website.

Mobile-Ready
Wix has made mobile-friendly a part of their website builder since moving to HTML5 in 2012.

Galleries
Edit and retouch your photos in Wix before adding them to one of the 40 gallery templates offered by Wix.

Royalty-Free Images
Wix offers millions of free stock photos (royalty free photos) for use on your website.

Video
Wix allows you to add a video as the background of your website, which can transform the viewer’s experience with your website.

Parallax 3D Effects
Parallax is an effect that can scroll text as a static background image. A parallax 3D effects move layers of a website at different speeds creating a 3D appearance. Wix.com homepage is an example of this effect. The background image for each section overlaps and the text moves at a different speed than the background. To see an award-winning example do a Google search for “The Boat SBS” to view the graphic novel presented in Parallax 3D.

Pin to Screen
Lock one of your elements to a location on the webpage. Pinning an element means that it will always be visible even if the viewer scrolls or resizes the screen.

Blogging
Add a customizable blog to your website.

Apps
Wix has over 250 apps that you can add to your website including communication, finances, email marketing, Etsy, Eventbrite, and social media.

E-Commerce
Promote your products and services with a Wix e-Commerce store. They offer an all-in-one management tool that helps you track orders, payments, and shipping. With Wix Touch, you can also create an app for your e-Commerce store.

Benefits Of Wix

User-friendly – EASY

The Wix website builder is very simple in its design. The first few days after signing up, the company also emails you training emails to help you build your website.

After inputting your email and password, you are put into pre-selected templates based on the category you select, and you can further refine the template by choosing a subcategory. When you see a template you like to hover over it and lick on the edit button.

Once your template loads, Wix gives you a video tutorial. All of the templates come with temporary content that you need to replace. Wix is built for the business owners that prefers to manage their own website without much outside help.

All Inclusive
All Wix accounts include the drag and drop website builder, website hosting, webpages, blogging, invoices, online scheduling, and online storage space.

Analytics
Add the Visitor Analytics app from your Dashboard to view statistics about your website visitors.

SEO
The Site Booster app allows search engines to find your website.

Apps
There are over 250 free and premium apps that you can add to your website including email marketing with 3rd party companies like Constant Contact. Other free 3rd party apps include PayPal, Google Maps, Open Table, and Soundcloud.

Website Address
When you register with Wix you are assigned a subdomain based on your email address For example if your email is name@XYZcompany.com your website address will be name.wix.com.

Custom Website Address
Wix offers their lowest premium plan to add your own domain or website address. If your company owns XYZcompany.com you can add it to your account and people will be able to access your Weebly website by entering XYZcompany.com into their website browser.

Wix Pricing

Wix offers four premium subscription plans in addition to their free option: Connect Domain, Combo, Unlimited, and eCommerce. All five packages include the drag and drop website builder, included hosting, and unlimited pages.

All of Wix’s subscriptions are paid annually.

Connect Domain – $5 p/m

For $4.08 per month, you can use your own website address, this is the lowest plan available. It also includes 1GB of bandwidth, 500 MB of storage, and premium support, however, it still displays Wix branded ads on your website.

  • 1 GB Bandwidth
  • 500MB Storage
  • Connect your domain
  • Premium support

Combo – $10 p/m

At $8.25 per month, the Combo subscription includes the registration of a website domain for one year, 2GB of bandwidth, 3 GB of storage, a customized favicon, and removal of the Wix branded ads.

  • 2GB Bandwidth
  • 3GB storage
  • Connect your domain
  • Premium support
  • Free domain
  • No Wix Ads
  • Customized favicon
  • $75 Google Ads vouchers

Unlimited – $14 p/m

Wix’s most popular plan, the Unlimited subscription costs At $12.42 per month. This subscription includes the registration of a website domain for one year, unlimited bandwidth, 10 GB of storage, a customized favicon, the form builder premium app, site booster premium app, and removal of the Wix branded ads.

  • Unlimited Bandwidth
  • 10GB storage
  • Connect your domain
  • Premium support
  • Free domain
  • No Wix Ads
  • Customized favicon
  • $75 Google Ads vouchers
  • Form Builder App – Worth $48
  • Site Booster App – Worth $60

eCommerce – $17 p/m

Similar to the Unlimited subscription, however, for the addition of the online store Wix limits the bandwidth to 10GB and the storage to 20GB for $16.17 per month – if you require more storage or bandwidth then try these other eCommerce platforms.

  • 10GB Bandwidth
  • 20GB storage
  • Connect your domain
  • Premium support
  • Free domain
  • No Wix Ads
  • Customized favicon
  • $75 Google Ads vouchers
  • Form Builder App – Worth $48
  • Site Booster App – Worth $60
  • Online store

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