Research and experience shows that many holiday shoppers wait until the last minute to make purchases. This period of holiday shopping is called the Last-Minute Frenzy, and starts in early to mid-December. Don’t miss out on these last minute shoppers – reach out to them! Here’s how:
1. Send a Quick Email
You must act fast to reach the last-minute shopper, as time is running out, and the pressure to find the perfect gift is on. Quickly reach out to these procrastinators by sending an email – it’s the fastest, and most cost-effective way, to reach this audience. Get attention by mentioning your benefit and making your subject line pop – possible subject lines include:
▪ Last Day to Order with Guaranteed Delivery
▪ Last-Minute Gifts for Under $50
▪ Extended Hours for More Holiday Shopping
2. Give Shoppers Ideas
Last-minute shoppers appreciate anything that makes holiday shopping easier. Draw these shoppers to your store or website by tailoring your offers to meet their needs. The best way to do this is by offering easy, last-minute gift suggestions. Try these offers to get last-minute shoppers to your store or website:
▪ Mention easy gift ideas such as gift cards and gift certificates
▪ Offer an Extra 20% off
▪ Tout free gift-wrapping and/or free shipping
3. Extend Your Sales Beyond the Holidays
Late December through the New Year marks the Bargain Bounty period. Just because the holidays are over, it doesn’t mean the spending and shopping has stopped. Be sure your business gets its piece of the bargain bounty and brings in end-of-the-year sales. Ways to get sales after the holidays include:
▪ Sending an email touting your end-of-the-year sales and discounts
▪ Offering coupon codes redeemable online only
▪ Sending postcards with coupons redeemable in-stores
