by Jennifer Vessels, Next Step Growth
Rethinking sales leads
Generating sales leads is expensive but necessary if you, as well as your clients, are to develop a sustainable revenue stream. Typically, a 10% closing rate is required for such investments to pay off.
Our organization improves sales effectiveness for service organizations and their clients – from lead generation through development and close.
Next Step’s Keys to Success Include:
Landing qualified leads requires intimately understanding what compels prospective clients to respond, then leveraging your best marketing assets – white papers, articles, webinars and outreach through SEO, email, and ads – to direct them to your company.
Not all leads are equal. Let prospects’ responses to your marketing efforts determine their ‘sales-readiness’ and when it’s appropriate for a sales representative to contact them.
Developing qualified leads. As prospective clients express interest in your company’s offering, ongoing contact, or nurturing, via inside sales is a cost-efficient way to advance the sales cycle. You and your clients can learn more about nurturing leads via qualification by watching our webinar – Nurturing Sales Leads. Your inside team can also help determine when to leverage channel partners and/or field sales to reinforce value propositions and, ultimately, close sales.
Grow your business. Attract and accurately identify qualified leads, nurture them through the sales cycle, and close the deal. Watch our webinar – Nurturing Sales Leads – to learn more. Click the image below to see video.
If you’d like to learn how Next Step can help grow your revenue, we recommend you call them at 650.361.1902 or visit www.nextstepgrowth.com
