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A Dozen Free Marketing Tools from Google

List originally appeared on Practical eCommerce Need better results from your web site, but not ready to shell out large $$ to get SEO done? Before you spend any money on a search-engine-optimization campaign for your website, take advantage of Google’s free tools to optimize your site and increase its…

14 years ago

Business Sustainability, Cost Cutting, E-commerce, E-marketing, Emerging Technology, Web Development

New Ad-system will bring intent-based ads to Facebook

Excerpted from Inside Facebook Facebook is testing a new advertising system that will allow third-party platforms to place retargeting ads on Facebook after users visit external websites marked with cookies, according to TechCrunch. The program, called Facebook Exchange, could bring a large influx of new inventory to the social network…

14 years ago

E-marketing, Emerging Technology, Marketing, Mobile Marketing

Is Pinterest something you should be paying attention to?

Have you even heard of Pinterest? It is a new type of image-based social media that allows you to easily share your interests and items that you find with others on the Internet. This article breaks down how to use it, and gives some valuable hints as to how it…

14 years ago

Business Strategy, E-marketing, Emerging Technology

Linked-In Security Breach May Require More Than a Password Update

by Andy Greenberg, Forbes, Inc. The news came today that Linked-In security was breached and hackers had posted passwords online. Changing passwords is a good idea on a regular basis, but may be required repeatedly as we learn in this article that appeared on Forbes.com. For a Web firm like…

14 years ago

Business Strategy, Business Survival, Emerging Technology,

Google Explains Over-Optimization

In a recent article excerpted here by Jill Kocher at Practical Ecommerce, we alerted you to a shift undergone at Google that would ostensibly reduce page rank for web sites that attempted to “game” the system by paying more attention to optimization than site quality. That fact remains, but Google…

14 years ago

Business Survival, E-commerce, E-marketing, Emerging Technology, Mobile Marketing, Web Development

Managing Your Reputation Online

The new space of reputation management online is booming. Business Week describes it this way: An industry of online fixers is sprouting to defend clients against damaging information on the Web. With potential customers increasingly heading online to research products and services, bad reviews or complaints that turn up in…

14 years ago

Business Strategy, Business Survival, E-marketing, Emerging Technology,

A Dozen Free Marketing Tools from Google

New Ad-system will bring intent-based ads to Facebook

Google Explains Over-Optimization

Clients Say…

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