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Comments Off on Twitter Use and Your Career

Twitter Use and Your Career

by Anita Brady

How Some Pro Athletes’ Mistakes Provide Important Lessons for Those in the Business World

Social networking sites like Twitter can be useful resources in the search to find a job. However, once you secure a position, the information you share online can become a liability. The experience of several high profile professional athletes illustrates that point. Below are six tips to ensure that your Twitter use doesn’t negatively impact your career.

  1. Don’t Tweet About Inappropriate Topics 

    Certain topics like religion and politics often hit a nerve with people, so tweeting your strong opinions about these issues could lead to controversy. That’s particularly true if your opinions may offend or alienate some of your coworkers or superiors, or even your clients. Other sensitive subjects, including off-color or tasteless remarks, should also be avoided. Houston Texan Kareem Jackson learned that the hard way. Jackson proudly posted photos on Twitter documenting his attendance at a cockfighting match in the Dominican Republic. Animal lovers were enraged, and it seriously damaged his reputation. Jackson would now probably agree that before tweeting about an issue, it’s prudent to consider who you might offend and how it might impact your job and professional reputation.

     

  2. Don’t Tweet about Your Superiors 

    When using Twitter, it may be helpful to adhere to the old adage “If you don’t have something nice to say, don’t say anything at all.” Complaints about a specific person, when expressed on the internet, are likely to make their way to the target of the grievance. Therefore, broadcasting criticism of your boss can land you in hot water. No one knows about that better than NFL player Larry Johnson, who publicly insulted his coach via Twitter. The stunt eventually cost Johnson his job.

     

  3. Don’t Tweet about Your Working Conditions 

    Just as tweeting about a specific person could jeopardize your career, publicly criticizing the conditions in the office can lead to trouble. Although discussing (and even complaining about) one’s working conditions may be protected under federal labor laws, publicly exposing your gripes about your work is not a good career move. In 2009, San Diego Chargers’ cornerback Antonio Cromartie blasted his team for serving “nasty food” at its training camp. If the criticism had been delivered privately to management it may have been considered constructively. However, Cromartie decided to express his frustrations via Twitter, which led to embarrassment for the team and a fine for Cromartie.

     

  4. Don’t Engage in a Twitter Fight 

    If you’re the subject of public criticism, responding on Twitter in an aggressive manner can lead to a prolonged exchange of embarrassing attacks that appear petty and childish. Milwaukee Bucks guard Brandon Jennings found himself in a Twitter war of words with someone posing as Los Angeles Lakers guard Jordan Farmar. The jabs going back and forth made Jennings look foolish, especially when it was revealed that the real Jordan Farmar wasn’t actually involved in the argument. The better approach is to pick your battles. If the initial attack contains false information that could damage your reputation, responding to correct the inaccuracies is appropriate if done in a professional manner. However, if the criticism doesn’t seem credible on its face, the best policy is to ignore it.

     

  5. Don’t Air Your Dirty Laundry on Twitter 

    Good things seldom come from voluntarily publicly revealing the intimate details of our private lives or our personal problems. Case in point: NFL player Jabar Gaffney. The fallout was fast and harsh when Gaffney tweeted hurtful things about his wife, his cousin, and another NFL player. Although Gaffney later claimed that his account had been hacked, the damage was done. Quite simply, broadcasting personal information makes people vulnerable to criticism and ridicule. Instead, when sharing personal information via Twitter or any other social networking platform, it’s best to keep it simple and refrain from revealing too much.

     

  6. Don’t Tweet at Work 

    Companies don’t pay employees to play around on the internet. Therefore, many employers impose strict policies prohibiting use of social networking sites while on the job. The NFL enacted a similar rule, which New England Patriot Chad Ochocinco violated by tweeting during a game. The result was a $25,000.00 fine. In the business world, employers are monitoring internet usage more and more, so employees should save the tweets until after clocking out.

Anita Brady is the President of 123Print.com.

Editor’s Note: The advice above for Twitter applies to other social media as well. In today’s environment, it’s best to keep your privacy settings high in all media where you reveal personal information, and even better for your job prospects if you have nothing available but contact info and a CV for prospective employers.

Comments Off on Guerrilla Marketing Goes Green

Guerrilla Marketing Goes Green

Here are seven tips to gain marketing traction as a green guerrilla from Shel Horowitz, co-author with Jay Conrad Levinson of the latest Guerrilla Marketing book, Guerrilla Marketing Goes Green

1. Start on the Green Path. If you haven’t already, look for the “low-hanging fruit”: places where you can lower your carbon footprint, your waste, your use of troublesome materials or processes–AND cut costs at the same time! Example: an inexpensive “duplexing” printer, designed to print both sides of the sheet, can cut your paper bill by about 40 percent and pay for itself in just a few months. I paid about $200 for mine.

2. Recognize the Marketing Power of Green Initiatives. Customers love supporting businesses that they see as making the world better. By going Green, you tap into this potential love-fest. Here you are, saving money, saving the Earth, and building more customer loyalty all at the same time. How cool is that?

3. Be Smart Enough to Tell the World! Don’t be like a certain paper company that started using recycled paper in 1950, but waited until the last few years to actually tell anybody. When they changed their packaging to reflect this Green commitment, they went from bankruptcy to the top-seller in their category. As a Green Guerrilla Marketer, be sure people can easily learn about what you’re doing for the world–on your website, in your newsletters, in your press releases, in your live events and media interviews, and on your packaging. Be the go-to person for your local media when they need a Green business perspective.

4. Look For Ways To Tell Your Story Sympathetically. Are you a global company hurt by the Buy Local movement? Tell the story of how you’re not only improving working conditions compared to indigenous firms but helping your far-away workers with schools or water development projects. Of course if you sell local products, flip it around and show how dollars spent with you stay in the community and help youth sports, the fire department, or other local institutions.

5. Stay True to Yourself, Your Vision, and Your Commitment–And Stay Out of Court. Some people are scared of marketing Green because they see what happens to companies that get caught “greenwashing” (including some very big companies that ought to have known better). But avoiding that trap is a no-brainer. Speak the truth, demonstrate the real improvement it makes to the environment, and stick to your ethics by following “the magic triangle.”

6. Build Win-Win Partnerships. To launch Guerrilla Marketing Goes Green, Jay and I formed several partnerships: with the charity organization Green America, which is getting a portion of the proceeds from the launch (and in exchange, highlighting the book on its website and in its newsletter); with a bunch of bloggers, e-zine publishers, and marketers who are not only telling their lists about the book but also contributing bonuses to sweeten the purchase (over $2600 worth so far); and of course, with each other. Jay gets the benefit of my long years of work on the marketing side of environmental and ethics activism, and I get to “hitch a ride” on his famous and popular brand.

7. Pick up a copy of Guerrilla Marketing Goes Green. The book offers detailed implementation strategies, tactics, and examples of the six tips above, and much more. Out less than a month, it’s already gotten more than 50 endorsements, won its first award, and earned its first two foreign/subsidiary rights sales, so you know this is a book worth reading. Oh yeah, and you still get all those partner bonuses. đŸ™‚

Visit  Guerrillamarketinggoesgreen.com to learn more.