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Posts Tagged ‘Twitter’

Comments Off on Twitter Use and Your Career

Twitter Use and Your Career

by Anita Brady

How Some Pro Athletes’ Mistakes Provide Important Lessons for Those in the Business World

Social networking sites like Twitter can be useful resources in the search to find a job. However, once you secure a position, the information you share online can become a liability. The experience of several high profile professional athletes illustrates that point. Below are six tips to ensure that your Twitter use doesn’t negatively impact your career.

  1. Don’t Tweet About Inappropriate Topics 

    Certain topics like religion and politics often hit a nerve with people, so tweeting your strong opinions about these issues could lead to controversy. That’s particularly true if your opinions may offend or alienate some of your coworkers or superiors, or even your clients. Other sensitive subjects, including off-color or tasteless remarks, should also be avoided. Houston Texan Kareem Jackson learned that the hard way. Jackson proudly posted photos on Twitter documenting his attendance at a cockfighting match in the Dominican Republic. Animal lovers were enraged, and it seriously damaged his reputation. Jackson would now probably agree that before tweeting about an issue, it’s prudent to consider who you might offend and how it might impact your job and professional reputation.

     

  2. Don’t Tweet about Your Superiors 

    When using Twitter, it may be helpful to adhere to the old adage “If you don’t have something nice to say, don’t say anything at all.” Complaints about a specific person, when expressed on the internet, are likely to make their way to the target of the grievance. Therefore, broadcasting criticism of your boss can land you in hot water. No one knows about that better than NFL player Larry Johnson, who publicly insulted his coach via Twitter. The stunt eventually cost Johnson his job.

     

  3. Don’t Tweet about Your Working Conditions 

    Just as tweeting about a specific person could jeopardize your career, publicly criticizing the conditions in the office can lead to trouble. Although discussing (and even complaining about) one’s working conditions may be protected under federal labor laws, publicly exposing your gripes about your work is not a good career move. In 2009, San Diego Chargers’ cornerback Antonio Cromartie blasted his team for serving “nasty food” at its training camp. If the criticism had been delivered privately to management it may have been considered constructively. However, Cromartie decided to express his frustrations via Twitter, which led to embarrassment for the team and a fine for Cromartie.

     

  4. Don’t Engage in a Twitter Fight 

    If you’re the subject of public criticism, responding on Twitter in an aggressive manner can lead to a prolonged exchange of embarrassing attacks that appear petty and childish. Milwaukee Bucks guard Brandon Jennings found himself in a Twitter war of words with someone posing as Los Angeles Lakers guard Jordan Farmar. The jabs going back and forth made Jennings look foolish, especially when it was revealed that the real Jordan Farmar wasn’t actually involved in the argument. The better approach is to pick your battles. If the initial attack contains false information that could damage your reputation, responding to correct the inaccuracies is appropriate if done in a professional manner. However, if the criticism doesn’t seem credible on its face, the best policy is to ignore it.

     

  5. Don’t Air Your Dirty Laundry on Twitter 

    Good things seldom come from voluntarily publicly revealing the intimate details of our private lives or our personal problems. Case in point: NFL player Jabar Gaffney. The fallout was fast and harsh when Gaffney tweeted hurtful things about his wife, his cousin, and another NFL player. Although Gaffney later claimed that his account had been hacked, the damage was done. Quite simply, broadcasting personal information makes people vulnerable to criticism and ridicule. Instead, when sharing personal information via Twitter or any other social networking platform, it’s best to keep it simple and refrain from revealing too much.

     

  6. Don’t Tweet at Work 

    Companies don’t pay employees to play around on the internet. Therefore, many employers impose strict policies prohibiting use of social networking sites while on the job. The NFL enacted a similar rule, which New England Patriot Chad Ochocinco violated by tweeting during a game. The result was a $25,000.00 fine. In the business world, employers are monitoring internet usage more and more, so employees should save the tweets until after clocking out.

Anita Brady is the President of 123Print.com.

Editor’s Note: The advice above for Twitter applies to other social media as well. In today’s environment, it’s best to keep your privacy settings high in all media where you reveal personal information, and even better for your job prospects if you have nothing available but contact info and a CV for prospective employers.

Comments Off on Top 5 Scams to Beware of With Social Media

Top 5 Scams to Beware of With Social Media

Original posted on Norton Security
(c) Studio One Networks

We’re wired to be social creatures, and sites like Twitter and Facebook have capitalized on this to great success. According to its COO Sheryl Sandberg, Facebook draws 175 million logins every day.

But with this tremendous popularity comes a dark side as well. Virus writers and other cybercriminals go where the numbers are — and that includes popular social media sites. To help you avoid a con or viral infection, we’ve put together this list of the top five social media scams.

5. Chain Letters

You’ve likely seen this one before — the dreaded chain letter has returned. It may appear in the form of, “Retweet this and Bill Gates will donate $5 million to charity!” But hold on, let’s think about this. Bill Gates already does a lot for charity. Why would he wait for something like this to take action? Answer: He wouldn’t. Both the cause and claim are fake.

So why would someone post this? Good question. It could be some prankster looking for a laugh, or a spammer needing “friends” to hit up later. Many well-meaning people pass these fake claims onto others. Break the chain and inform them of the likely ruse.

4. Cash Grabs

By their very nature, social media sites make it easy for us to stay in touch with friends, while reaching out to meet new ones. But how well do you really know these new acquaintances? That person with the attractive profile picture who just friended you — and suddenly needs money — is probably some cybercriminal looking for easy cash. Think twice before acting. In fact, the same advice applies even if you know the person.

Picture this: You just received an urgent request from one of your real friends who “lost his wallet on vacation and needs some cash to get home.” So, being the helpful person you are, you send some money right away, per his instructions. But there’s a problem: Your friend never sent this request. In fact, he isn’t even aware of it. His malware-infected computer grabbed all of his contacts and forwarded the bogus email to everyone, waiting to see who would bite.

Again, think before acting. Call your friend. Inform him of the request and see if it’s true. Next, make sure your computer isn’t infected as well.

3. Hidden Charges

“What type of STAR WARS character are you? Find out with our quiz! All of your friends have taken it!” Hmm, this sounds interesting, so you enter your info and cell number, as instructed. After a few minutes, a text turns up. It turns out you’re more Yoda than Darth Vader. Well, that’s interesting … but not as much as your next month’s cell bill will be. You’ve also just unwittingly subscribed to some dubious service that charges $9.95 every month.

As it turns out, that “free, fun service” is neither. Be wary of these bait-and-switch games. They tend to thrive on social sites.

Read the full article for all 5 social media scams…

Comments Off on Twitter Chats for Small Business

Twitter Chats for Small Business

In our never-ending quest to find value and relevance for small businesses using social media, we have come across a new realtime meeting experience called the Twitter chat. These live events are similar to traditional online chats, or conference calls where you type your input instead of speaking it. But you can learn a lot in these sessions and make important business connections.

The following list of Twitter chats for small businesses was compiled bu Sig Ueland of Practical eCommerce. To join the conversation, search the hashtag at Twitter during the chat’s scheduled time. You can also use a Twitter-client such as TweetChat or TweetDeck.

Chats for Small Businesses

#bizforum.

Each Wednesday #bizforum provides a place where people with varying points of view on trending business-related topics can present those views and debate the pros and cons with other business leaders. Time: Wednesdays at 8 p.m. Eastern U.S. Time.

#Blogchat.

Founded by @MackCollier, #Blogchat is a weekly discussion to help you improve your blogging results. Co-hosts frequently join the conversation. The popular chat also streams at live events. Time: Sundays at 8 p.m. Central U.S. Time.

#BrandChat.

#BrandChat focuses on brand development. Brand themes for each week explore big businesses, non-profits, small businesses, personal brands, and general information and open-chats. Time: Wednesdays at 8 a.m. Pacific U.S. Time.

#CustServ.

Hosted by @MarshaCollier and @JeffreyJKingman, #CustServ is a weekly discussion on customer service for all organizations, large or small. Time: Tuesdays at 9:00 p.m. Eastern U.S. Time.

#CXO.

#CXO is a weekly discussion on customer experience optimization for professionals and enthusiasts. Time: Mondays at 12 p.m. Eastern U.S. Time.

#DIYchat.

The #DIYchat is a discussion for those with do-it-yourself businesses. Entrepreneurs and creative visionaries have no shortage of ideas, but they often need help creating a master plan for accomplishing their biggest goals. Time: First Thursday of the month, 7 to 9 p.m. Eastern U.S. Time.

#HBRchat.

Hosted by Harvard Business Review, #HBRchat presents three questions related to a topic raised in a recent article, blog post or other type of content. HBRchat participants are invited to share their thoughts, ideas and opinions. Time: Thursdays at 1:00 p.m. Eastern U.S. Time.

#InfluenceChat.

Hosted by Alan Berkson, #InfluenceChat discusses influence and related issues. The InfluenceChat blog posts a variety of related articles, as well as chat tweets and topics. Time: Tuesdays at 12 p.m. Eastern U.S. Time.

#Innochat.

Each Thursday, #Innochat presents a lively, informative and inspiring discussion on innovation. Guest moderators discuss innovations in product development, brand management, and more. Time: Thursdays at 12:00 p.m. Eastern U.S. Time.

#KloutChat.

Klout, the company that measures your influence, now hosts #KloutChat. The chat is an ongoing conversation about influence measurement and social impact. Time: First Wednesday of every month at 6 p.m. Eastern U.S. Time.

#Legaltweetmeet.

If you are a small business owner, chances are you have legal questions. #Legaltweetmeet is a chat that allows business owners and the general public to take advantage of free business and legal advice from Kendrick Law Practice LLC. Time: Thursdays at 8 p.m. Eastern U.S. Time.

#LinkedInChat.

Every Tuesday night, #LinkedInChat explores way to utilize and leverage your LinkedIn business network. The chat sessions are for all types of LinkedIn users, from brand developers to business lead hunters. Time: Tuesdays at 8 p.m. Eastern U.S. Time.

#MMchat.

Hosted by @JeffAshcroft, Marketer Monday chat, #MMchat, features a special guest expert every week, as it explores marketing and social media marketing. Time: Mondays at 8:00 p.m. Eastern U.S. Time.

#nfiblive.

Hosted by @NFIB, an association of small businesses, #nfiblive is a webinar on small business topics, from legal and tax advice to operations information, to help you run your business better. Time: Second and fourth Wednesday of the month at 12:00 p.m. Eastern U.S. Time.

#ProdChat.

Productivity Chat, #ProdChat, is an hour-long discussion for productivity enthusiasts and those looking to improve their personal productivity, share, and connect with one another. Time: Second and fourth Wednesday of the month at 1:00 p.m. Eastern U.S. Time.

#SmallBizChat.

The focus of #SmallBizChat is to end small business failure by helping business owners succeed as they start and grow their small businesses. It focuses on emerging entrepreneurs who are less than five years in business. Time: Wednesdays at 8 p.m. Eastern U.S. Time.

#smbiz.

Each Tuesday night #smbiz is an open chat where small businesses get answers from expert panel members and other small business owners. Meet virtually and help each other out with issues you face on a daily basis. Time: Tuesdays at 8 p.m. Eastern U.S. Time.

#SMChat.

Wednesday afternoons, #SMCHAT explores topics on the evolution of social media. Show up with your ideas, and jump into the question-and-answer session. Users can also suggest weekly chat topics on the chat’s blog. Time: Wednesdays at 1 p.m. Eastern U.S. Time.

 

Comments Off on How Will Google+ Effect SEO?

How Will Google+ Effect SEO?

“How Google+ Will Effect SEO?” is a question being asked a lot today.  At this point in time, there are early indications how the new social network from Google will impact site SEO. I thought this post from AddThis was insightful and wanted to share it. – BG

The Internet is buzzing with headlines and reactions about Google’s new social network, Google+. Recently launched this summer, Google+ is set to become Facebook’s greatest rival yet. Considering that the new social media platform is another product that Google has under its belt, Google+ may just be more than a Facebook contender. If it really uses the power already wielded by Google, G+ may have a tremendous impact on search engine rankings.

Signs That Indicate Influence on Search Rankings

Even before G+ was rolled out, Facebook and Twitter were already integrated into the search engine results pages (SERPs). In fact, before Google and Twitter’s real-time tweet stream deal expired just a few weeks ago, the number of times a link is retweeted would directly affect how that link is indexed in the search results.

Now that Google+ is here, users can engage in online social activities within Google itself, although the chances of G+ beating out Facebook and Twitter look pretty slim as of now since the new Google product is still very new.

With that said, it’s hard not to expect that Google+ will influence a page’s organic rankings, especially when Google pulled the plug on its real-time Twitter stream feature.

The +1 Button

Speculations about Google+’s search engine relevance have sprouted, but you may not speculate anymore once you’ve understood Google’s equally promising new tool, the +1 button.

Google actually dropped an official announcement on YouTube regarding the use of the +1 button. According to the video, every time the +1 button in the SERPs is clicked, users are telling Google that that particular search result is more relevant to the keyword they’re searching for. The video also says that Google considers “+1’d” results in indexing pages.

So, the personalized annotations can help certain sites rank higher since users will be given search matches that are more pertinent to their keywords.

However, that’s when you use the +1 button on the search results. What about Google+’s +1 button?

Google+’s +1 button is a clone of Facebook’s “Like” button. You can click on +1 to confirm that you like a post in the way you can click on the “Like” button if you like something on Facebook.

Google+ may have copied many of Facebook’s best features, but what makes this new social network interesting is that you can view search engine results, not just G+ posts, your friends have +1’d by clicking on their Google profile’s +1’s tab.

There’s only one setback. Unlike Facebook, Google+ doesn’t post your +1’s on the homepage feed. To see your friends’ +1’s, you have to go to their individual Google profiles, hope they’ve enabled the +1’s tab, and repeat this entire process for the rest of your friends.

Social Interaction and Content Quality

If you’ve been keeping a sharp eye on Google’s latest updates and algorithm changes, you’ve probably noticed that the search company has been emphasizing high-quality content that users will find useful and relevant. When you throw the +1 button into the mix, creating valuable content becomes even more essential. While we still don’t see our friends +1’s in the Google+ homepage feed, this is very likely to happen eventually.

Google’s motives have always been tricky. Even so, every Internet marketer and webmaster should consider taking advantage of Google+ as evidence of social interaction being integrated into the search rankings is becoming clearer, even if it’s too early to say that Google+ will have a huge role in your search engine positioning.

Thanks to AddMe.com for offering this article.

Comments Off on Taking a Break From Social Media

Taking a Break From Social Media

How to set boundaries—for yourself and others—once business hours are over.

by Jessica Levco on Healthcare Communications News

The traditional 9-to-5 has given way to 24/7.

See whether a few of these situations ring true:

  • Your Facebook status is continually updated throughout your 17-minute family dinner.
  • You dream in tweets.
  • Your doctor is treating you for arthritis-in your thumbs.

So your job requires that you communicate through social media all day long. Is there any way to escape it when you go home?

Steve Cody, co-founder and managing director of Peppercom, says it’s difficult for social communicators to take a break.

“Most people use Facebook or MySpace for recreational purposes, but when you work in social media, it’s your job,” Cody says. “You have to use the medium and master it. When you master it, you have to be intensely focused.”

For health care communicators who are in charge of a hospital’s social media strategy, Cody warns that time has to be carefully managed. If you’re constantly using social media after hours, you could suffer from creative fatigue, Cody says.

“If you get wrapped up in every nanosecond, you definitely limit your strategic or big-thinking picture-seeing,” Cody says. “You need to push back and find ways to decompress.”

Is this really possible? How do you go about doing it? Some suggestions:

Get the right tools

Patrick Evans is behind STA Travel’s Twitter account and the company blog, both requiring frequent monitoring. Though he can’t “turn off” social media, he’s found ways to make it easier for him to keep up with it. He says proper tools enable him to stay current without alienating family and friends.

“Seesmic Desktop remains open at home and at work when I don’t have access to my computer,” says Evans, STA’s marketing communications coordinator. “TwitterBerry on my BlackBerry allows me to check the account every so often without being a complete disruption. The same applies to the company blog. With the proper notifications setup, I can keep an eye on the blog no matter where I am.”

Maria Colacurcio uses RescueTime, an automated time-tracking and management service.

“I love it,” says Colacurcio, co-founder of Smartsheet.com. “I set limits and goals for myself, such as how much time I spend on social networking sites after hours or on the weekend. The reality is that you’ll be doing this off hours, but with a tool, you can limit yourself and make the time much more productive.”

Gwen Dille, of HeadFirst Communications, says she’s stopped listening to voicemail in favor of a service called PhoneTag, which automatically transcribes and e-mails her landline and cell phone messages to her.

“This ensures that I never miss a voicemail message, even if I happen to be on the road or on a multi-hour conference call,” Dille says. “My transcribed voicemail message pops up in my e-mail with all the information I need. There have been multiple instances where I’ve been on a conference call and have been able to respond to an urgent voicemail message via e-mail within minutes.”

Read the full article…

Comments Off on Targeting Specific Social Media for Desired Results

Targeting Specific Social Media for Desired Results

Ref: Jolie O’Dell at Mashable.com

As marketing campaigns become more sophisticated in their approach to social media, it’s logical and appropriate that the unique characteristics of specific media be targeted for the results they are best at creating. In a recent article by Jolie O’Dell, we learn about a nice at-a-glance tool created by CMO.com and SEO firm, 97th Floor that give you a quick way of knowing what to expect from the medium you are targeting.

“For example, if you need massive pageviews for your site or a client’s site, Facebook and Twitter are just so-so for referring their users to your content. If you want to see really big clickthroughs, you should optimize for StumbleUpon and Digg. And if your goal is search engine optimization, don’t think that Facebook’s “no-follow” links are doing you any favors; instead, focus on Flickr and YouTube to see your desired results on Page One.

When you think about best-in-class social media campaigns and true leaders in social media marketing, you realize that most of the time, creative and successful marketing teams pick a specific platform for a specific reason; this chart gives you the tip of the iceburg when it comes to making the right choice for your own company’s or clients’ campaigns.

Check out the chart below, and in the comments, let us know about your experiences with marketing, CRM, PR and SEO across these various platforms.”

Click image to view full-size PDF version.

Comments Off on Japan Earthquake & Tsunami: 7 Simple Ways to Help

Japan Earthquake & Tsunami: 7 Simple Ways to Help

Ref: Ben Parr at Mashable.com

While the devastating Japan earthquake and tsunami have passed, the recovery and mourning have just begun. The disaster could become the most expensive earthquake in history. The crisis could get even worse, depending on what happens next at the Fukushima nuclear power plant.

Now, more than ever, the Japanese people need our help and support to get through this crisis.

You don’t need to pack your bags and fly out to Japan to help, though. There are plenty of ways you can help online, whether it’s with your wallet or simply with your Twitter account. New technologies make it possible to lend a helping hand with your texts or even with virtual crops.

Every little bit counts. Here are a few ways you can help the victims of the Japan earthquake and tsunami:


1. Text to Donate


The American Red Cross has once again launched a texting campaign to raise money for relief efforts in the Pacific region. Last year, the Red Cross was able to raise over $20 million for Haiti relief through simple text donations.

If you would like to donate to the American Red Cross for Japan Earthquake Relief, just text REDCROSS to 90999. Each text will provide $10 towards the Red Cross’s humanitarian efforts.


2. Donate via Facebook


The Red Cross has also launched a campaign on Causes to raise at least $25,000 for relief efforts. By logging in to Facebook, you can donate anywhere from $10 to $500 to help Tsunami victims and their families.

As of publishing time, the Causes campaign has raised over $40,000 from over 1,000 donors and 3,000 promoters.


3. Buy Virtual Goods


Virtual sweet potatoes and the Japanese Tsunami may not seem related, but buying digital crops could help children affected by the earthquake.

Zynga, known for its effective social good campaigns, has partnered with Save the Children’s Japan Earthquake Tsunami Emergency Fund to get its users to donate money through the purchase of virtual goods in CityVille, FrontierVille, FarmVille and its other games.

100% of the proceeds from the purchase of sweet potatoes in CityVille, radishes in FarmVille or kobe cows in FrontierVille will go towards Save the Children’s efforts to provide relief in the Pacific. The world’s largest social gaming company is shooting to raise $2 million for relief efforts.

Zynga has raised millions of dollars over the last few years with these types of social good campaigns, most notably for the relief efforts in Haiti.

Read the full article for four additional suggestions…

Comments Off on Abbreviations for “Texters”

Abbreviations for “Texters”

Well, it’s official as far as I’m concerned.  Social media and texting have destroyed the language in the process of making it easy to connect with one another in more and more commercially mediated ways.  A curse and a blessing at the same time!

Having originated in online fora and message boards in the 1980s and 90s, the following abbreviations have evolved to shorten the time taken, the storage needed, or the bandwidth used to communicate. With the advent of texting, Twitter and 140 character limits, the TLA (three letter acronym) has become more of a necessity.

This list is far from exhaustive (I left out some X rated ones).  If you have some you’d add to the list, please feel free to comment on this post (see form below text).  TTFN.

143 I love you
2U2 To you too
A3 Anyplace, anywhere, anytime
AAMOF As a matter of fact
AFAICS As far as I can see
AFAYC As far as you’re concerned
agl Angel
AISI As I see it
ANFSCD And now for something completely different
ASAP As soon as possible
AYPI And your point is?
BFFE Best friends forever
BFFN Best friend for now
biffles Best friends for life
BTW By the way
C4N Ciao for now
CRTLA Can’t remember the three letter acronym
CU2MR See you tomorrow
CYFB Check your Facebook
D/C Don’t care
DYD Don’t you dare
e1 Everyone
f9 Fine
fb Facebook
FTF Face to Face
FTTB For the time
G9 Genius
GUFN Grounded until further notice
gz Congratulations
h8t Hate
HC How cool
HLBD Happy late birthday
HOPE Have Only Positive Expectations
HPDC Happy People Don’t Complain
HRU How are you?
HWU Hey, what’s up?
IA I agree
IAB In a bit
IMD In my dreams
IMHO In my humble opinion
J/K Just kidding
LFTD Laugh for the day
lil Little
LLPOF Liar liar pants on fire
LMK Let me know
LOL Laugh(ing) out loud
MIA Missing in action
MTF More to follow
NB Not bad
nvm Nevermind
OBO Or best offer
OH Overheard
OOH Out of here
PDH Pretty darn hot
pls Please
POTB Pat on the back
Rly Really
RT Re-tweet (forward original text)
SAT Sorry about that
SMF So much fun
thx Thanks
TTYL Talk to you later
TY Thank you
TMG That’s my girl
TMI Too much information
U2U Up to you
Ul Unlucky
WADR With all due respect
WDYT What do you think
WL Whatta loser
xfer Transfer
XO Kiss and Hug
YDI You deserve it
YVW You’re very welcome
YW You’re welcome

Comments Off on Happy Anniversary “Vertical Response”

Happy Anniversary “Vertical Response”

Vertical Response (known as VR to us email marketers) will celebrate its 10th Anniversary next month. They are one of several companies we recommend who provide email marketing tools for enhancing small business results. We like them because they practice what they preach, set a good example for responsible emailers, and they are very social (as in Facebook and Twitter and Youtube).

Some of the best ideas I’ve shared with you here have come from their blog or their Youtube channel.  I’m sharing a video with you this week that is a great example of how they use an entertaining format to get a complex marketing message across.  And it works.

Videos like this work hand-in-hand with good email campaigns and can help your message “go viral,” or be spread farther than you could have planned by being passed from one viewer to the next. In fact, “going viral” includes having people like me find your video and then rave about it and embed it in their blog.

Click and enjoy this two minute hot-dog of a video.

Want to do somebgathing like this, but don’t know where to start?  We can help. Contact us to learn more or to get started in social media marketing.

Comments Off on New Media, Old Media: What Are Your Readers Looking For?

New Media, Old Media: What Are Your Readers Looking For?

By Sally Falkow, social media coach & president of PRESSfeed

The Pew Project for Excellence in Journalism has a new report out about the news content in old media and new media, and how blogs and social media news agendas relate to, or differ from, traditional media sources. The findings are very interesting.

What used to be a one-way broadcast of news has become an increasingly social medium. Half of Americans rely on friends and people they know for news. 44 percent of online users get news from a social site.

News Patterns
Although most original reporting still comes from traditional news sources, technology—like blogs and social networks—have opened the floodgates of discussion and opinion about the news. People are influencing the impact of the news in ways that were impossible before.

The Pew study looked at the types of news stories consumers share and discuss the most, and the issues they have less interest in.

Not surprisingly, they discovered that each social community has its own culture, personality, and function. The study analyzed a year of data–top news stories discussed and linked to on blogs and social media pages; seven months’ worth on Twitter; and a year of the most viewed, news-related videos on YouTube.

Emerging News Trends

  • The stories that gain traction in social media are substantially different from those that lead in the mainstream media. Gosh! Could this be a clue as to why mainstream media circulation and viewership is declining? Are they perhaps not tuned in to our tastes and interests?
  • There are also big differences between what gets noticed and shared in blogs, Twitter, and YouTube. Just as with other media channels, each of the social media channels has its own community and their interests differ.
  • News consumers don’t stay long on any website–make your news brief and appealing to the particular audience of that platform.
  • Blogs shared the same lead story with traditional media in just 13 out of the 49 weeks studied.
  • Stories that gain traction in social media do so quickly, often within hours of initial reports, and leave quickly as well.
  • Blogs are still heavily reliant on mainstream sources for their content.
  • Twitter, on the other hand, is not. A majority of Twitter news is linked to online sources.
  • News videos on YouTube that got the most views and sharing had a strong visual appeal.

Read the full article on the MelissaData Blog…