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Posts Tagged ‘Qr Codes’

Comments Off on Three Unique New Offerings from BGAmedia

Three Unique New Offerings from BGAmedia

As of this writing, BGAmedia is still on summer holiday (until July 18), but will soon be back and hard at work helping clients reach and exceed their goals.  We’ve come up with three new services that many small businesses (including retailers) can use to enhance their bottom lines. We’ll describe them here briefly and invite your inquiries about putting them to work for you.

1. Cool Customized Creative Facebook Landing Page

A recent change in technical specs at Facebook now allows developers to create totally customized and completely unique landing pages that integrate fully with Facebook’s functions.  That means you can have a page that looks exactly like you home page (as this example demonstrates), or that simply promotes your brand powerfully (as these examples show: Coke, Audi, Levis).

Use your imagination and come up with interesting ways to motivate your visitors, friends, and fans to interact with your page.  How about offering a coupon that they can only access by clicking the “like” button?  Or actually doing commerce (selling) right there in Facebook? You can even recreate your web site’s pages right there between the navigation column on the left, and those Facebook promotional items on the right.

We will meet with you to brainstorm the best options for your company and propose a program designed to increase your sales and customer retention.  Cost?  Not much.

More information…

2. Results-Getting QR Codes for Multiple Uses

You may have read a previous article in which I described a few of the various things these new 2-dimensional bar-codes can do for your company. Well, BGAmedia clients are using them and getting great results.

  • A manufacturer is putting them in his email and using it to give dealers an inside access to new product introductions.
  • A retailer is putting them in their ads and delivering coupons to be shown in the store
  • A restaurant has placed it on their window/front door and uses it to link to a page of great reviews about the food

The limit is your imagination with these tools, and the cost is as close to zero as anything we do. For example, if we create the code, implement the action, and provide an adhesive sign (as we did for the restaurant), the cost would be about $50.  It’s just a little more to create a dedicated web page or other resource that is used to generate customer response.

What does it inspire you to try?  Let’s do it!  Contact us for details.

3. e-Book Development, Marketing, and Distribution

Ebooks are hot right now, and it looks like the way for almost anyone with specialized expertise to capitalize on that knowledge. If you’re in business, you can enhance your credibility by sharing info in an ebook, and it promotes your business while generating revenue, instead of costing you bundles of cash.

BGAmedia has been involved with eBooks since before there were millions of devices to specifically read them.  Now that they are available, we’ve put together a menu of services that can take you from raw notes, to bestseller, or any of the various specialty services in-between to make your ebook project affordable and successful. Here’s a partial list of what we can do for you:

  • Document design and content development
  • Interactive PDF or ePub file conversion
  • ISBN assignment
  • Inclusion in iBook Store, Kindle Store, Barnes & Noble’s Nook Store
  • Creation of an independent e-commerce enabled web page
  • Social media promotion for your ebook
  • Pay-per-click Ad Campaigns (search marketing)
  • Search engine optimization of existing sites to enhance sales
  • Package pricing
  • Lots more

And there’s FREE stuff!

For a limited time, we’re offering to host your ebook selling web page at no charge for one year if you mention this blog article when you inquire (say you “saw it on the Boblog”). Estimates given free of charge, so call today to get an idea what it will take to get your ebook out there.

For more information…

Comments Off on QR Codes – What They Are & What They Can Do for Your Business

QR Codes – What They Are & What They Can Do for Your Business

from the VR Marketing Blog

“QR” codes are all the rage for some businesses – especially retailers. These codes have the ability to hold lots of information but in general have been used to direct people who scan them to a web page. For that reason, there are a ton of possibilities for you to incorporate using QR codes into your own business. Let me try to break it down for you.

What is a QR Code?

VrQRThe QR or “Quick Response” code (pictured to the right) is a code that is made up of black blobs (technical term) arranged in a square pattern on a white background. It is used by many retailers to track inventory, used by airlines to check you in at the gate, but the most exciting thing for small businesses is that these codes can help generate business!

For most mobile phones that have cameras, there are downloadable apps that enable the code to be easily read by just pointing the phone at the code. Once the code is read, the mobile phone will do what you want it to do like opening a web page. If you’ve got a QR code reader, go ahead and read the code to the right, you’ll be taken to the VerticalResponse home page! However, when we use QR codes, we’ll direct anyone who scans one to a page that contains much less information since scanning large web pages on a smart phone can be overwhelming.

Practical Applications of a QR Code for Businesses

Screen shot 2011-03-14 at 2.39.29 PMGet More Customers – When someone scans in the code, take them to a web page where they can get a special deal or a discount for your services. This could work especially well if you’ve placed the QR code on your retail location to attract new visitors. If you’re wanting to get people from online to your location, Tweet the QR code to your followers and send them to a page that has a coupon they’ll need to show you in order to redeem.

Grow Your Email List – If you offer something of value like a white paper or a special deal, you can direct anyone who scans the code to a sign up form. In order to receive their deal from you they’ll need to give you an email address so you can send them an email that contains the information they’re signing up for.

Grow Your Mobile List – Just like growing your email list,  if you want to collect mobile numbers then you’ll need them to fill out their phone number so you can send them a text with the information contained in it.

Customer Service Videos – If you’ve got Screen shot 2011-03-20 at 9.39.07 AMan informational video about your company, your products or services, you can direct them to a mobile-friendly page where you host the video. The advertisement to the right shows a great example of what people will get if they scan the code and how to get a reader if they don’t have one.

Where You Can Put QR Codes to Work!

• Printed advertisements
• Signs
• Sandwich boards or billboards
• Your store or restaurant window
• Datasheets and collateral
• Direct mail postcards
• Product labels
• Business cards
• Take out menus
• Magazine publications
• Inbox shipments
• Endless possibilities

Read the full article (and learn how to get your QR code)