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Posts Tagged ‘News Article’

Comments Off on Improvements Make Linked-In a Better Experience

Improvements Make Linked-In a Better Experience

Users can now add comments and “likes” to articles on LinkedIn Today. And the new “Trending in Your Network” tab filters all of the professional news articles on LinkedIn Today and gives you the most popular ones in your professional network.

LinkedIn has also “started to roll out a simpler and easier way to navigate Homepage experience that offers quick access to the relevant information and updates that help you be great at your job.”

Commenting & Liking: Sometimes the commentary about a news article can be just as insightful as the article itself. To that end, articles on LinkedIn Today will now include social gestures which will enable our 161 million member professionals to engage and create a dialogue around the news headlines that matter most to them, as well as learn what is currently trending online. This means, members will be able to see a snapshot of what’s top of mind among their professional networks.

Trending in Your Network: LinkedIn Today was built on the premise of providing a relevant, customizable news experience based on key news and updates trending in your industry and the other industries you choose to follow.  Starting today, we will begin rolling a new tab called “Trending in Your Network.”  By simply clicking on this tab, members will have yet another filter to sort through all of the professional news articles and industry updates, based on those articles that are currently the most popular among members of their professional networks, regardless of their industry.

These two new features, together with the existing customizable news feed, allow members to not only narrow down the most timely and relevant information needed when needed, but to also gather valuable insights about other like-minded individuals within their professional networks and beyond.

Full details on the Linked-In Blog…

Comments Off on 8 Tips to Make Your Email Marketing Copy Shine

8 Tips to Make Your Email Marketing Copy Shine

by Janine Popick, CEO and founder of VerticalResponse

If you’re like me and in the business of marketing, you spend a great portion of your day writing. Writing emails, proposals, blog posts, guest articles … If you’ve got email marketing in the mix, that’s even more writing. How do you keep things interesting and “skim-able” for your email recipients so that they can quickly see what you want them to see, and still motivate them enough to take an action? Here are eight tips to help your email marketing copy shine and hopefully make the writing process a little easier.

1. Write using benefits, not features. Features are the things the product has. The iPhone 4 has a 3.5-inch touch screen, 5 megapixel camera, 16 GB flash drive. I’m thinking great, but what does that do for me? Well, that means the iPhone 4 lets me easily take and store high-quality, print-ready photos – these are the benefits. As a marketer, you need to answer the recipient’s question, “What’s it going to do for me?” “How is it going to make my life easier?” Many businesses get caught up writing about themselves and all the nifty things they offer rather than how those nifty things will help their customers. Don’t make that mistake.

2. Sprinkle in subheads. Attracting the attention of your readers using subheads is a tried-and-true tactic. It breaks up your thoughts and gets to the heart of what you’re selling or promoting quickly. It lets the reader skim through the email yet still get the message you want to convey.

3. Keep it tight. You need to get to your point fast in small, succinct paragraphs. When was the last time you read an entire press release or news article in an email? No one likes to scroll and scroll and scroll (maybe unless they’re shopping for shoes!); it’s difficult and time-consuming. Include links off the page to more information so that if a reader does want more details, they can find it quickly and easily.

4. Use bullets. Bullets break up points or benefits so that, again, your readers can scan copy without losing any key takeaways. Bullets are great for email and Web writing in general.

Tips 5-8 are even more valuable. Get them in the full blog post.