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Posts Tagged ‘Mobile Device’

Comments Off on What Does the Future Hold for Email and Social Marketing?

What Does the Future Hold for Email and Social Marketing?

2013 has arrived, and with it comes thoughts and ideas of how email and social marketing will evolve. While we can’t predict what will become the next big social media channel this year, we can give you some tips to help you stay ahead of the game.

Mobile Design – This may be the most important thing to consider for your email marketing this year. According to Litmus, 36% of emails are opened using a mobile device/tablet, and they predict it’ll be 50% by year’s end. Hence, mobile design is something you definitely want to take this into account when crafting your emails, and it’s not as hard as you may think. With a few minor tweaks, your email will render clearly for readers on a variety of devices or platforms, just follow these tips:

  • Keep the design slim – Around 500-600 pixels
  • Use call-to-action buttons
  • Use a simple, single column layout
  • Include links that’re large enough to “click” i.e., touch
  • Have a text-only email back up
  • Give your email the “touch screen” test (is it easy to navigate with your finger?)
  • Ensure your email renders/downloads properly on an iPhone

Social ROI – Remember the tag line from the movie, Field of Dreams? “If you build it, he will come.” It also applies to social media, as well as baseball fields. Once social media was built, people came in droves (hint: So get on it, if you’re not already!). And, social media no longer pertains to a certain age group or demographic; everyone’s on it. The key now, is to keep people continuously engaged with your business on social, and to do so, you simply need to keep at it! Here are a few engagement-inducing ideas:

  • Content is king – Share links, post videos and/or images (According to Facebook, posts that include a photo generate 120% more engagement).
  • Add value – Share useful information and tips, even if you’re sharing from other sources.
  • Interact and engage – Don’t just post and leave your page unattended – Answer questions, make comments, and ask questions.
  • Post on a regular basis – This could be multiple times a day, or several times a week depending on your customers and the content available.
  • For more social media engagement related posts, read: “Want Better Facebook Engagement? Stop What You’re Doing” and/or “What Motivates People to ‘Like’ or ‘Unlike’ Brands on Facebook“

You can actually track ROI on social media; you just need to set up some key tools. Facebook Insights is a great start for monitoring progress on your Facebook Page. Google Analytics (GA) will also track where people come from when they visit your website, plus it tracks activity on your social accounts. And, if you set up goals in GA, you can track conversions from social interactions. If you’re sharing links from your site, or sharing from another, using not only shortens long URLs, it also gives you tracking information about the people clicking on your links. Even if you aren’t tracking, don’t overlook the power of social engagement. SocialBakers has been tracking exactly this and find that more engagement on social creates more reach, more click throughs, and ultimately more conversion. So keep sharing great info, and it’ll pay off in the end!

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Comments Off on Making Sense of “The Cloud”

Making Sense of “The Cloud”

The end of the nice weather?by Justin Russell at Sephone Interactive Media

There’s a good chance you’ve heard some news about “the cloud” lately. When we in the tech industry mention “moving to the cloud”, we’re not talking about those cumulous or stratus ones in the sky. “The cloud” is the Internet: your data stored on web-connected servers.

You may already store some of your information in the cloud. If you use any kind of webmail service (like Gmail or Yahoo Mail), you’re already there. Over the last couple of months, though, companies are trying to expand the amount and types of data that are stored online.

The technology behind cloud services is still relatively new, and it’s a bit confusing to understand how it works. On top of that, the big players – Amazon, Google, and Apple – have different ideas about how your cloud data should be accessed. Let’s take a look at where we stand.

Why would I want my data stored on the Internet?

Have you ever downloaded a song on your computer at home, headed out to a meeting or commute, and realized you forgot to move the song from your computer to your mobile device? Cloud-based services allow you to access your data no matter where you are; as long as you have a device that can connect to the Internet, you can access your files.

But it’s more than just music. Do you have a presentation to do? With a cloud-based service, you can create the show on your home computer and then access it from your iPad or laptop when you’re at your meeting or event. You never need to worry about where your files are or what version is on what device; everything is kept up-to-date in the cloud.

Amazon and Google’s view: access data online through a browser

May was a big month for online music. Amazon launched their Cloud Player and Google began inviting people to use their Music Beta. Both are really convenient ways to access your music wherever you are. Upload your music from your computer once, and you’ll be able to access it anywhere you have an Internet connection.

With Amazon, you can also store photos and documents on their Cloud Drive. Google has Google Docs to let you store and edit your documents from right within the browser.

Here’s the bottom line with Amazon and Google’s services: your music, documents, and photos are stored on a server online. If you want to play or edit them, you work from the copy on the server. There’s nothing to download or sync; you work with the file directly in the cloud, and you can stream your music from the cloud anytime you’re connected to the web.

Apple’s view: keep copies on all devices up-to-date

On Monday Apple introduced iCloud, their new service to allow you to keep music, documents, photos, documents, and more up-to-date on your devices. iCloud uses a lot of the same concepts as Amazon and Google’s cloud services, but they do it a little differently.

Instead of working directly with a version of the file on a server, Apple creates copies of your data on all the devices you own. If you make a change on one device, those changes are pushed to an Apple server and then automatically updated on all your other devices. The end result is the same: if you’re working on your presentation on your home computer, you’ll be able to see the latest version regardless of the device you use to view it. Pick up your iPhone and the latest changes will be right there.

Which is best?

Get the answer to that question  and read the rest of the article…

Thanks to Tambako for sharing the photo for this post with a Creative Commons license!