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Comments Off on Facebook tests new version of Offers to increase conversions, give users control when they share with friends

Facebook tests new version of Offers to increase conversions, give users control when they share with friends

Brtittany Darwell, Inside Facebook

Facebook is testing a new version of its Offers product, which gives users the option to shop immediately or get a reminder before the promotion ends. The interface also lets users decide if and when to share the offer with friends.

The new implementation could be more effective in leading to direct sales for retailers, while helping users remember to take advantage of the offers they’re interested in and giving them more control over how their activity is shared.

A Facebook spokesperson says the company is working with a few global retailers for this test, but for now other pages aren’t affected and their offers will continue to appear in the original format.

For e-commerce offers in the test, users will see two buttons: “Shop Now” and “Remind Me.” Previously, users could only select “Get Offer.” When users click “Shop Now,” they will be taken directly to a retailer’s website. When they click “Remind Me,” users will be sent an email and at a later date will be reminded with a notification on Facebook. It is up to each retailer when they will remind users about their promotion, but they can only send one notification per offer.

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Comments Off on Placing Your Ads on YouTube with Google AdWords: Part 2

Placing Your Ads on YouTube with Google AdWords: Part 2

by Chris Crompton, ROI Revolution Blog

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In Part 1 of this series, I showed how to launch YouTube promoted videos through Google AdWords.  When you promote one of your videos, you are paying YouTube to funnel more traffic to the video… but the traffic still stays on YouTube.  (Of course, you can include a call-to-action link in your video that goes to your website, but that is more a feature of the video than a specific advertising strategy.)

You probably want to do more than just get people to watch one of your videos in an environment controlled by YouTube.  You want to get people to come to your website where they can take a desired action and you can make money.

There are multiple ways you can get your ads to show on YouTube searches, inside and alongside other people’s videos.  With the right targeting, this can be a very profitable way to take advantage of YouTube’s enormous amount of traffic.

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