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Ref: Ben Parr at Mashable.com
While the devastating Japan earthquake and tsunami have passed, the recovery and mourning have just begun. The disaster could become the most expensive earthquake in history. The crisis could get even worse, depending on what happens next at the Fukushima nuclear power plant.
Now, more than ever, the Japanese people need our help and support to get through this crisis.
You don’t need to pack your bags and fly out to Japan to help, though. There are plenty of ways you can help online, whether it’s with your wallet or simply with your Twitter account. New technologies make it possible to lend a helping hand with your texts or even with virtual crops.
Every little bit counts. Here are a few ways you can help the victims of the Japan earthquake and tsunami:
1. Text to Donate
The American Red Cross has once again launched a texting campaign to raise money for relief efforts in the Pacific region. Last year, the Red Cross was able to raise over $20 million for Haiti relief through simple text donations.
If you would like to donate to the American Red Cross for Japan Earthquake Relief, just text REDCROSS to 90999. Each text will provide $10 towards the Red Cross’s humanitarian efforts.
2. Donate via Facebook
The Red Cross has also launched a campaign on Causes to raise at least $25,000 for relief efforts. By logging in to Facebook, you can donate anywhere from $10 to $500 to help Tsunami victims and their families.
As of publishing time, the Causes campaign has raised over $40,000 from over 1,000 donors and 3,000 promoters.
3. Buy Virtual Goods
Virtual sweet potatoes and the Japanese Tsunami may not seem related, but buying digital crops could help children affected by the earthquake.
Zynga, known for its effective social good campaigns, has partnered with Save the Children’s Japan Earthquake Tsunami Emergency Fund to get its users to donate money through the purchase of virtual goods in CityVille, FrontierVille, FarmVille and its other games.
100% of the proceeds from the purchase of sweet potatoes in CityVille, radishes in FarmVille or kobe cows in FrontierVille will go towards Save the Children’s efforts to provide relief in the Pacific. The world’s largest social gaming company is shooting to raise $2 million for relief efforts.
Zynga has raised millions of dollars over the last few years with these types of social good campaigns, most notably for the relief efforts in Haiti.
article by Jamie Turner on MarketingProfs.com
We loved this article, as it will leave you knowing how to set appropriate goals for your social media campaigns, and how to demonstrate to management (or your accountant) that your investment of time and other resources was worth it.
Warning: Social media may be heading for a big crash in 2011.
It’s not going to crash because it’s ineffective. And it’s not going to crash because people stop using it. It might well crash because most businesses don’t know how to measure the ROI of their social media campaigns.
Are you one of those companies? Are you still trying to figure out how to measure a social media campaign and calculate your social media ROI?
Well, I have some good news. Social media can be measured and you can track its ROI—if you follow the simple steps outlined below.
Using Direct Marketing Techniques to Calculate ROI
If you run a direct-response campaign and spend $1, you’ll typically generate $10 or more in return. The direct-response industry knows that statistic because it’s been tracking the transactional data from direct mail, paid search, direct-response TV, and other campaigns for more than 50 years.
But what if you’re new to social media or new to the world of direct response metrics? What should you do then?
In How to Make Money with Social Media, I wrote about something called the 5-3-1 program, which involves understanding the five ways Fortune 500 companies use social media, the three categories of social media measurement, and the one direct response formula that all social media practitioners should know.
If you understand the components of the 5-3-1 program, you’ll have everything you need to calculate the ROI of your social media campaigns.
The Five Ways Fortune 500 Companies Use Social Media
Branding. Some companies use social media strictly as a branding tool. Typically, that means running a YouTube campaign that (hopefully) gets a lot of buzz around the water cooler. The most successful campaign of this type is the Old Spice YouTube video, which has more than 140 million impressions and, according to Nielsen, helped sales increase 27% in six months.
e-Commerce. If you can sell your product or service online, then you’ll want to drive people to a landing page where they can buy your goods. How can you accomplish this? Just do what Dell does: Tweet about special promotions for its Twitter followers. Dell can easily track their prospects’ behavior as they click the link, visit the landing page, and buy the product. Dell generates millions of dollars in revenue each quarter just from Twitter .
Research. Many companies are using social media as a tool to do simple, anecdotal research. Sometimes, that involves building a website to engage in dialogue with customers or prospects. Starbucks has done this famously with its MyStarbucksIdea.com website. Or, using social media as a research tool can be as simple as doing a poll on LinkedIn.
Customer Retention. A good rule of thumb is that it costs 3-5 times as much to acquire a new customer as it does to keep a current one. Given that, wouldn’t it be smart to use social media as a tool to keep customers loyal and engaged? That’s what Comcast and Southwest Airlines do—they communicate via Twitter, Facebook, and other social media platforms to help solve customer-service issues.
Lead Generation. What do you do if you can’t sell your product or service online? You’ll want to do what many B2B companies do: use social media to drive prospects to a website where they can download a whitepaper, listen to a podcast, or watch a video. Once you’ve captured the prospect’s contact information, you can remarket to them via email, direct mail, or various other methods.
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